Welcome to
Fractional operations & executive support — built around the way you work.
Because no two businesses run the same way.
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How it Works
Embedded Support. Clear Structure. Sustainable Results.
Every engagement begins with understanding — how your business operates, where friction shows up, and what stability really looks like for your team. From there, structure and systems are built to support growth — not overwhelm it.
1. Discovery & Alignment
A collaborative review of current operations, communication flow, and priorities. The goal is to see how things function now — and define what “better” should look like. From there, a tailored scope is outlined, blending executive operations, workflow refinement, and system setup.
2. Integration & Stabilization (Month 1–3)
Hands-on support begins. This phase is all about building flow — managing the day-to-day, establishing process clarity, and bringing order to moving parts.
3. Optimization & Management (Month 3–9)
Once structure is in place, the focus shifts to refinement. Processes are streamlined, workflows documented, and delegation strengthened — creating consistency across teams and priorities.
4. Sustain or Transition (Month 9–12+)
Each engagement is designed to leave the business stronger than it started.
Some clients continue with fractional support, others transition to internal hires — either way, operations are steady, organized, and self-sustaining.
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Areas of Focus
Where the Work Happens
Behind the Business offers tailored operational support built around each company’s unique rhythm — whether building from the ground up or refining what already works.
Executive Operations
End-to-end support for the details that drive the day — calendar flow, communication management, meeting coordination, and follow-through.
Workflow & Systems Review
A deep dive into internal processes to uncover inefficiencies and rebuild systems that enhance productivity, clarity, and flow.
Financial & Investor Coordination
Bridging operational precision with financial awareness — investor communications, data tracking, and administrative oversight that keeps stakeholders aligned.
Real Estate & Mortgage Operations
Experienced coordination in transaction support, client communication, and sensitive documentation. Every step handled with accuracy and discretion.
Business Integration
Support that adapts to the company’s current phase — from structuring early-stage operations to refining systems within established teams.
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About
Behind the Business was founded by Mackinzie King, an operations and executive support professional with experience spanning private equity, real estate finance, entertainment, and fashion. Her background bridges the precision of financial operations with the creativity and pace of brand and production environments — bringing structure and calm to fast-moving companies.
Her work focuses on the systems that keep teams steady: executive operations, investor communication, process development, and cross-functional coordination. Experience ranges from building operational foundations for growing businesses to refining systems within established organizations.
At the core of it all is one belief — operations can’t be copy-pasted.
Every team has its own rhythm, culture, and friction points, and the most effective support adapts to that.
Behind the Business was built on that understanding. The studio offers thoughtful, embedded operational support that integrates seamlessly into how a company already works — quietly, consistently, and with intention.